End Youth Homelessness Outdoor Balancing by Leo Burnett London

Balancing
The Outdoor Advert titled Balancing was done by Leo Burnett London advertising agency for End Youth Homelessness in United Kingdom. It was released in May 2016.

End Youth Homelessness: Balancing

Awards:

D&AD Awards, 2016
Crafts for AdvertisingTypography for AdvertisingWood Pencil
Circle Awards 2016
OutdoorBest Use Of MediumBronze

Credits & Description:

Agency Leo Burnett London
Client End Youth Homelessness
End Youth Homelessness wanted to raise awareness of a serious dilemma 80,000 young people face in the UK: stay at home where you know you will be abused, or risk a life on the street where abuse is an everyday reality. We reflected the precarious position these young people are in with type led illustrations on the outside of buildings - the division between home and the street. The public soon became aware of an issue that was right on their doorstep and saw that by supporting End Youth Homelessness they could offer shelter for these young people.
Art Director Ed Tillbrook
Designer Marc Donaldson
Copywriter Richard Ince
Creative Director Adam Tucker
Executive Creative Director Justin Tindall
Typographer Richard Ince Ed Tillbrook
Advertising Agency Leo Burnett London