Brand: Fanta
Media: Outdoor
Category: Non-alcoholic drinks
Agency: Ogilvy
Geo: Australia
Fanta: Printergram
The custom built panel features a backdrop of playful characters and a riot of orange colour inspired by the taste of FANTA’s iconic flavour. Passers-by are encouraged to snap a selfie against the regularly changing bubbly backdrop using their smartphone – and to share their image on Instagram via #FantaTastesLike. By checking into the “Fanta Printergram...