Geckos Adventures Outdoor FISH PANTS by J. Walter Thompson Melbourne
The Outdoor Advert titled FISH PANTS
was done by J. Walter Thompson Melbourne advertising agency for subbrand: Geckos Adventures (brand: Geckos Adventures) in Australia. It was released in Nov 2012.
Geckos Adventures: FISH PANTS
Media
Released
November 2012
Posted
November 2012
Market
Executive Creative Director
Art Director
Copywriter
Account Supervisor
Credits & Description:
The campaign was a move to stand out in the adventure travel sector, with a focus on imagery and language that suits the adventure style of travel and target audience. This was done in conjunction with a revamped website and brochure for Geckos Adventures (www.geckosadventures.com), featuring quirky images and trip descriptions.
Advertiser: GECKOS ADVENTURES
Agency: JWT
Category: Travel, Transport & Tourism
Advertising campaign: FISH PANTS
Copywriter: Deborah Frenk...
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