Category: Electronics, Technology
Media: Outdoor
Brand: Google
Agency: BBH
Geo: United Kingdom
Advertising Agency: BBH London
Production / Delivery: Grand Visual, QDOT
Planning / Booking: OMD, Talon
Distributed by: OpenLoop from QDOT
Published: January 2018
Synopsis:
Google launched a tactical, data-driven digital OOH campaign to promote its second-generation smartphone, Pixel 2. The campaign used location, audience, traffic and m...