Category: Electronics, Technology
Media: Outdoor
Brand: Google
Agency: BBH
Geo: United States
Advertising Agency: BBH, USA
Production / Delivery: Grand Visual, QDOT
Published: August 2017
Description:
Google Play Music launched an innovative multi-market Digital Out-of-Home (DOOH) campaign to replicate the music app’s ability to suggest the perfect soundtracks based on the consumer’s mindset in that moment. The DOOH campaign behaved in a simi...