Tagline: Day time holding back, night time paying back.
This billboard was placed during the Ramadhan/Fashing period. Using the backlights we can change the image autotically every time the billboards was lit. The images chaned from empty plates and bowls during the day to plates and bowl full of food.
Advertising Agency: Bates141 Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Handri Karya
Copywriter: Yitno Sunarko
Photographer: Anton Ismae...