Planned from the 1950s, the Helsinki metro system's western extension is set to open in August 2016. Helsinki Region Transport wanted to send a 'save the date' message. 358 , Helsinki created this teaser campaign around the orange color, the 'M' symbol and localized copy.
Media: Outdoor
Category: Travel, transport & tourism
Client: Helsinki Region Transport
Agency: 358 Helsinki
Production: 358 HELSINKI
Country: Finland
Creative Director: Ale Lauraéus