HSL Helsinki Region Transport Outdoor Walking Capital of The World, 5 by 358 Helsinki

Walking Capital of The World, 5
The Outdoor Advert titled Walking Capital of The World, 5 was done by 358 Helsinki advertising agency for HSL Helsinki Region Transport in Finland. It was released in Jun 2018.
Advertising campaign: Throught the lens of Will Burrard-Lucas

HSL Helsinki Region Transport: Walking Capital of The World, 5

Brand
HSL Helsinki Region Transport
Media
Outdoor
Released
June 2018
Posted
March 2020
Market
Finland
Industry
Destinations (Countries & Places)
Agency
358 Helsinki

Credits & Description:

Media: Outdoor
Category: Travel, transport & tourism
Client: Helsinki Region Transport
Agency: 358 Helsinki
Production: 358 Helsinki & Cocoa
Country: Finland
Director: Tom Hakala
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Juhani Ylitalo
Producer: Henri Ollinkari
Graphic Designer: mark nurmi
DoP: Tom Hakala
Agency Producer: Ellen Jabai
Photographer: Will Burrard-Lucas
Photographer: LAURI ERIKSSON
2nd Camera: Tuomas Nurmi
Boom operator: Taneli Suoranta
Editor: Janne Kilpeläinen
Sound design: Janne Kilpeläinen & Markku Mäkelä
Grade: Joni Kuusisto
Cinematographer: Risto Haapiainen
Synopsis:
Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region. Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental wellbeing. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world.