Humanitas Cancer Center Outdoor, Case study Smok-Ink - The Project by TBWA\ Milan
The Outdoor Advert titled Smok-Ink - The Project
was done by TBWA\ Milan advertising agency for Humanitas Cancer Center in Italy. It was released in Jul 2014.
Humanitas Cancer Center: Smok-Ink - The Project
Media
Released
July 2014
Posted
July 2014
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Awards:
| Epica Awards 2014 | ||
|---|---|---|
| Outdoor | Illustration | Gold |
| Media Innovation | Media Innovation - Alternative Media | Bronze |
| EACA Care Awards 2015 | ||
| Healthy Lifestyle Promotion | - | Winner |
Credits & Description:
Smok-Ink project for Humanitas Hospital. 4000 cigarettes, 5 liters of ink, 60 mq of canvas. Enter inside smoker's lungs.
Find more about the exhibit and the opera on www.smok-ink.it
CREDITS
Agency: First Floor Under (TBWA\Italia, Milan)
Client: Humanitas Cancer Center
Advertiser: Humanitas Hospital and Cancer Center
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Authors and Curators: Moreno De Turco, Mirco Pagano
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