IBM Outdoor BENCH by Ogilvy Paris

BENCH
The Outdoor Advert titled BENCH was done by Ogilvy Paris advertising agency for IBM in France. It was released in Jun 2013.

IBM: BENCH

Brand
Media
Released
June 2013
Posted
June 2013
Market
Executive Creative Director
Copywriter
Copywriter

Awards:

Cannes Lions 2013
Outdoor LionsBillboards & Street Furniture; Corporate ImageGrand Prix
One Show 2014
AdvertisingOutdoor / Outdoor Installations and Ambient - CampaignSilver Pencil
DesignCollateral Design / Outdoor - SeriesGold Pencil
Clio Awards, 2014
DesignEnvironmentalSilver
DesignPostersGold

Credits & Description:

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. Thatâs why IBM and Ogilvy & Mather Paris are working together to spark positive change with the âPeople for Smarter Citiesâ project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers ...

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