IKEA Outdoor, Design & Branding Allen the Peregrine, 8 by Mother London

Allen the Peregrine, 8
The Outdoor Advert titled Allen the Peregrine, 8 was done by Mother London advertising agency for IKEA in United Kingdom. It was released in Sep 2017.
Advertising campaign for IKEA

IKEA: Allen the Peregrine, 8

Brand
IKEA
Media
Outdoor, Design & Branding
Released
September 2017
Posted
September 2017
Market
United Kingdom
Industry
Department Stores & Shopping Malls
Agency
Mother London
Creative Director
Hermeti Balarin
Creative Director
Ana Balarin
Art Director
Oli Rimoldi
Copywriter
Oli Rimoldi
Art Director
Anthony Montagne
Copywriter
Anthony Montagne

Credits & Description:

Advertised brand: IKEA
Advert title(s): Allen the Peregrine
Media: OOH
Advertising Agency: Mother, London
Creative Directors: Ana Balarin, Hermeti Balarin
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Artist / Sculptor: Jason Heppenstall
Project Producer: Emma Hodson
Event Producers: Matt Myatt, Francesca Sharpes
Account Director: Matthew Taylor
Published: September 2017

Synopsis:
IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store.