ING DIRECT used thousands of coffee cups to demonstrate to the locals of the Canadian city of Edmonton that cutting back on daily indulgences can help you achieve larger savings goals. The creative idea was developed by John St Toronto.
Media: Outdoor
Category: Financial services
Agency: John St, Toronto
Brand: ING
Title: Coffee Cup Car
Geo: Americas, Canada
You get what you save for.
Executive Creative Director: Angus Tucker
Executive Creati...