Tagline: Don't ignore the back.
Advertising Agency: Rediffusion YR, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastry
Creative Director: Rahul Matthew
Art Director: Abhishek Dey
Copywriter: O.R. Radhakrishnan
Account Management: Kunal Dani, Sharad Chaturvedi
Agency Production: Vishwanathan R