Knorr Outdoor 100% EMPTY BOX POSTER TOMATO by Hakuhodo DY Media Partners Tokyo

100% EMPTY BOX POSTER TOMATO
The Outdoor Advert titled 100% EMPTY BOX POSTER TOMATO was done by Hakuhodo DY Media Partners Tokyo advertising agency for Knorr in Japan. It was released in Apr 2009.
Advertising campaign: The 100% Empty Hanging Poster!

Knorr: 100% EMPTY BOX POSTER TOMATO

Brand
Knorr
Media
Outdoor
Released
April 2009
Posted
April 2009
Market
Japan
Industry
Pre-Cooked Meals & Frozen Food
Agency
Hakuhodo DY Media Partners Tokyo
Creative Director
Kazushi Taniichi
Typographer
Takayoshi Kobayashi
Art Director
Atsushi Nakajima
Account Supervisor
Ken Donoue
Account Supervisor
Komokazu Murata
Producer
Mitsuhiro Takeuchi

Credits & Description:

Category: Savoury Foods

Advertiser: AJINOMOTO CO.

Product/Service: KNORR CUP SOUP

Agency: HAKUHODO DY MEDIA PARTNERS INC.

Creative Director: Kazushi Taniichi

Copywriter: Takayoshi Kobayashi

Art Director: Atsushi Nakajima

Account Manager: Hisayuki Kato

Account Supervisor: Ken Donoue/Komokazu Murata

Advertiser's Supervisor: Kiyosuke Musashi

Typographer: Takayoshi Kobayashi

Producer: Mitsuhiro Takeuchi

Date of First Appearance: Apr 2 2009 12:00AM

Entrant Company: HAKUHODO DY MEDIA PARTNERS INC., Tokyo, JAPAN



Advertising Format

Standard Transit Advertising



Dimensions

Hanging Poster on the train (H36.4cm W103cm)
60Sheets



Site Location

Kashima Seaside Railway, Train



English Translation of Main Headlines

Knorr’s commitment to environmental sustainability is reflected in the philosophy of “getting the most out of every ingredient,” and we expressed that in the marketing by turning “trash into advertisements.” Using discarded Knorr boxes, we created 8 types of posters and used them to “train jack” Tokyo rail lines.Our ultra-efficient campaign gained awareness of over 100,000 people during a 3-day train jack. Since the posters were handmade, the creative cost was zero. We succeeded in viscerally appealing the message that Knorr is an ecological + economical brand.