LEGO: Imagine

Credits & Description:

Brand DKSH (THAILAND) LTD.
Entrant OGILVY GROUP THAILAND BANGKOK
OGILVY GROUP THAILAND Bangkok, Thailand Entrant Company
OGILVY GROUP THAILAND Bangkok, Thailand Idea Creation
ILLUSION Bangkok, Thailand Production
Nopadol Srikieatikajohn Ogilvy Group Thailand Art Director
Wisit Lumsiricharoenchoke Ogilvy Group Thailand Art Director
Gumpon Laksanajinda Ogilvy Group Thailand Art Director
Taewit Jariyanukulpan Ogilvy Group Thailand Art Director
Asawin Tejasakulsin Ogilvy Group Thailand Art Director
Tanaphat Sittichaivijit Ogilvy Group Thailand Art Director
Denchai Kheereerak Ogilvy Group Thailand Copywriter
Kris Spindler Ogilvy Group Thailand Copywriter
Jiravara Virayavardhana Ogilvy Group Thailand Client Service
Wasin Siriamornsook Ogilvy Group Thailand Client Service
Thosaporn Kaewnurachadasorn Ogilvy Group Thailand Client Service
Sasipa Mongolnavin Ogilvy Group Thailand Strategist
Kannika Mongkolrattanachart Ogilvy Group Thailand Project Manager
Paiboon Suwansangroj Ogilvy Group Thailand Print Producer
Illusion, Bangkok Illusion, Bangkok Photographer
Illusion, Bangkok Illusion, Bangkok Illustrator
Entry Summary
LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential, empowering them to shape their future. The brand believes in pioneering new ways of play beyond the products so that children can explore the endless possibilities of their limitless imagination.
To communicate LEGO’s 2018 global master brand, “Building Bigger Thinking”, we created this ad to illustrate the points of view of children with limitless imagination, those who can see beyond the everyday and transform their environment into spectacular fun. We utilize the visual of mundane objects in their household where LEGO plays a key role as a tool that can expand their imagination. LEGO encourages them to develop new ways of thinking about themselves and the world, and help them transform the ordinary into the extraordinary.