Brand: Leo Burnett
Brand: McDonald's
Media: Outdoor
Category: Agency self-promo
Agency: Leo Burnett
Geo: United States
Leo Burnett / McDonald's: Fryworks
Celebrating Cannes Creative Marketer of the Year
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Dave Loew, Jon Wyville
Art Director: Joel Arzu
Copywriter: Michael Williams
CG: Serialcut
Published: June 2014