Levi`s Outdoor That Levis® Didnt Create [Outdoor Activity] by OMD Shanghai

That Levis® Didnt Create [Outdoor Activity]
The Outdoor Advert titled That Levis® Didnt Create [Outdoor Activity] was done by OMD Shanghai advertising agency for Levi`s in China. It was released in Nov 2016.

Levi`s: That Levis® Didnt Create [Outdoor Activity]

Brand
Media
Released
November 2016
Posted
November 2016
Market
Industry

Awards:

Ame Awards 2017
Use of DisciplineMedia Planning: ChinaAME Bronze Medallion
Use of DisciplineDirect Response: ChinaAME Bronze Medallion
Use of DisciplineInteractive: ChinaAME Bronze Medallion

Credits & Description:

Agency: Omd China
Brand: Levis®
Country: China
Senior Digital Manager: Jessica Zheng
Business Director: Ivy Ye
Associate Planning Manager: Amber Yjw
Managing Partner: Deric Wong
Associate Strategy Director: Kate Wang
Senior Strategist: Sophie Lees
Synopsis:
Levi’s® rival Lee was gaining favor in lower-tier cities. For Levi’s® to hold onto its status as China’s leading denim brand, it needed to connect with Millennials in a meaningful wa...

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