Ame Awards 2017 | ||
---|---|---|
Use of Discipline | Media Planning: China | AME Bronze Medallion |
Use of Discipline | Direct Response: China | AME Bronze Medallion |
Use of Discipline | Interactive: China | AME Bronze Medallion |
Agency: Omd China
Brand: Levis®
Country: China
Senior Digital Manager: Jessica Zheng
Business Director: Ivy Ye
Associate Planning Manager: Amber Yjw
Managing Partner: Deric Wong
Associate Strategy Director: Kate Wang
Senior Strategist: Sophie Lees
Synopsis:
Levi’s® rival Lee was gaining favor in lower-tier cities. For Levi’s® to hold onto its status as China’s leading denim brand, it needed to connect with Millennials in a meaningful wa...