| Caples Awards 2019 | ||
|---|---|---|
| Ambient/Guerilla/Outdoor | - | Silver |
Agency: Vccp Spain
Client: Liberty Group Insurances
Product: Génesis
Title: Maillot 45
Media: Ambient/Outdoor
Country: Spain
Date Of Campaign: April 2018
Background:
Cyclists are considered the most vulnerable group on spanish roads
Idea:
with a very high accident rate: more than 3,000 accidents every year
Results:
recognition system they have at their cars.