Listerine Outdoor The Listerine Distance Billboard by J. Walter Thompson Italy

The Outdoor Advert titled The Listerine Distance Billboard was done by J. Walter Thompson Italy advertising agency for Listerine in Italy. It was released in May 2015.

Listerine: The Listerine Distance Billboard

Media
Released
May 2015
Posted
May 2015
Market
Industry
Production Agency
Executive Creative Director
Account manager
Copywriter

Credits & Description:

Exploiting the studies on proxemics, we demonstrated the existence of a physical distance within which you cannot feel indifferent towards other people, approximately 60 cm.J Walter Thompson, Rome called it, the Listerine Distance. Using an interactive billboard, we asked people to enter within this distance, living the "magic" experience of coming close to other people. The interactive billboard proves the campaign’s idea: only those who have the self-confidence to enter in the most intimate z...

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