Client: Madwell
Agency: Madwell
Advertising Agency: Madwell, USA
Geo: USA
Published: March 2020
Synopsis:
Madwell designed the assets that promote social distancing and best practices to prevent spreading, while devoting ad space to thank people on the frontlines who cannot shelter-in-place. Their team worked on the campaign through illustration and a very strict visual / typographical grid, which evokes a sense of dist a n c i n g, utilizing a palette t...