Magistral: Medical examination [spanish]

Credits & Description:

Titulo: Chequeos Médicos
Title: Chequeos Médicos
Brand: Magistral
Media: Ambient
Category: House, Garden & Pets
Agency: Grey
Geo: Argentina
Magistral: medical examination
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Hernán Kritzer, Lisandro Cardozo
Executive Account Director: Florencia Pereyra
Account Director: Jorge Villar
Account Executives: Giselle Ezeiza, Nazarena Longo
Planning Director: Sol Martin
Agency Producers: Juan Carlos Barrios, Julian Sanchez
Director: Julieta García Casalia
Executive Producers: Patricio Alvarez Casado, Ezequiel Ortiz
Producer: Chino Fernandez
Description of Ambient execution:
We created a real experience connected to the dish washing task right in the street. But, how to catch both women and men’s attention with a proposal from a dish washing product? Having a great excuse. We placed real Medical Units by Magistral, with real doctors that conducted real medical health checks only for men. Every single man that went through our Medical check was surprised with the request of doing dishes during the check-up. This unusual mix had a clear message: “if a man does the dishes, nothing happens to him”. And just in case, we gave every man (or his wife) a Health Certificate showing that he was physically apt to do the dishes.