McDonald's: Follow The Arches: Next exit, 2

Credits & Description:

Brand MCDONALD'S
Entrant COSSETTE TORONTO
Carlos Moreno Cossette Global Chief Creative Officer
Peter Ignazi Cossette Global Chief Creative Officer
Craig McIntosh Cossette Creative Director
Jaimes Zentil Cossette Creative Director
Spencer Dingle Cossette Art Director
Jordan Hamer Cossette Copywriter
David Théroux Cossette Art Director
Philippe Brassard Cossette Copywriter
Oleg Portnoy Cossette Senior Designer
Corey Way Cossette Designer
Graham Washer Cossette Senior Production Artist
Trevor Gauthier Cossette Senior Retoucher
Raquel Mullen Cossette Studio Director
Megan Smith Cossette Account Coordinator
Valerie Mascarin Cossette Account Executive
Nicole Bakker Cossette Account Director
Geoff Wilton Cossette Group Account Director
Kathy McGuire Cossette SVP, Managing Director
Antoinette Benoit McDonald's Restaurants of Canada Limited Chief Marketing Officer & SVP
Chuck Coolen McDonald's Restaurants of Canada Limited Senior Marketing Manager
Hope Bagozzi McDonald's Restaurants of Canada Limited Marketing Officer
Solange Bernard McDonald's Restaurants of Canada Limited Senior Manager, Advertising, Media & Partnerships
Andrew Mumford McDonald's Restaurants of Canada Limited Regional Marketing Supervisor
Jammie Ogle OMD Managing Director
Jonathan Law OMD Associate Director of Strategy
Guy Moore Cossette Creative Director

Entry Summary
McDonald’s is one of the most recognizable and consistent brands in the world. But everywhere you go, from major cities to small towns, you’ll find signs directing you to the nearest McDonald’s that are surprisingly inconsistent. Our objective was to unify the design of these signs to be used anywhere.