The FAB Awards 2017 | ||
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Integrated Campaigns | Retailer | Silver |
The new ‘We are awake’ campaign from McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours.
Creative agency Leo Burnett London
Copywriter Graham Lakeland
Art director Richard Robinson
Creative Director Adam Tucker
Executive Creative Director Justin Tindall
TV Producer (creative agency) Michelle Hickey
Planner (creative agency) Niall Moore
Account Management...