MoltyFoam Outdoor, Case study The World's First BillBed [english] by Impact BBDO Lahore

The World's First BillBed [english]
The Outdoor Advert titled The World's First BillBed [english] was done by Impact BBDO Lahore advertising agency for MoltyFoam in Pakistan. It was released in May 2015.

MoltyFoam: The World's First BillBed [english]

Released
May 2015
Posted
May 2015
Market
Executive Creative Director
Creative Director
Associate Creative Director

Awards:

Cannes Lions, 2015
OUTDOORAMBIENT: SPECIAL BUILDBRONZE
Clio Awards 2015
Out of HomeProduct/Service: BillboardBronze
Public RelationsProduct/Service: Public AffairsSilver
Spikes Asia, 2015
MediaUse of Media: Use of OutdoorBronze Spike
Promo & ActivationUse of Promo & Activation: Use of Print or Standard Outdoor in a Promotional CampaignBronze Spike
LIA (London International Awards), 2015
DesignInnovative Use of DesignBronze Winner
DesignInstallations/Displays - TemporaryBronze Winner
Cristal Festival, 2015
OutdoorHomeCristal (Gold)
OutdoorSpecial installationsCristal (Gold)
Dubai Lynx, 2016
PRPR: PRODUCT & SERVICE: CONSUMER PRODUCTSGOLD
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO & ACTIVATION: USE OF PRINT OR OUTDOOR IN A PROMOTIONAL CAMPAIGNSILVER
MediaUSE OF MEDIA: USE OF OUTDOORGRAND PRIX
MediaUSE OF MEDIA: USE OF AMBIENT MEDIA: LARGE SCALEBRONZE
MediaPRODUCT/SERVICE: CONSUMER PRODUCTSBRONZE

Credits & Description:

Advertiser: MOLTYFOAM
Agency: BBDO PAKISTAN
Geo: Pakistan
Creative Director: Ali Rez(BBDO Pakistan)
Strategic Planning Director: Assam Khalid(BBDO Pakistan)
Production Manager: Atif Pasha(BBDO Pakistan)
Deputy General Manager: Faisal Durrani(BBDO Pakistan)
Junior Art Director: Imran Khan(BBDO Pakistan)
Senior Art Director / Concept: Muhammad Ahmed Mustafa(BBDO Pakistan)
Video / Photography: Muhammad Ahsan(BBDO Pakistan)
Director of Phot...

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