Museum Of Contemporary Art (Moca) Outdoor, Design & Branding 1 Of 100 Book [image] by Leo Burnett Toronto
![1 Of 100 Book [image]](https://fcdn.me/153/966/museum-of-contemporary-art-moca-1-of-100-book-image-1d38be5e66a758f0d649964e3a.jpg "1 Of 100 Book [image]")
Museum Of Contemporary Art (Moca): 1 Of 100 Book [image]
Awards:
| One Show 2017 | ||
|---|---|---|
| Design | Promotional: Promotional Items - Single Or Series | Merit |
| LIA Awards 2017 | ||
| Design | Client Promotion | Bronze Winner |
Credits & Description:
Entrant: Leo Burnett Toronto, Toronto
Brand: Museum Of Contemporary Art
Corporate Name of Client: Museum of Contemporary Art
Agency Account Executive: Maura Kelly
Group Account Director: Allison Litzinger
Chief Strategy Officer: Brent Nelsen
Agency: Leo Burnett Toronto, Toronto
Chief Creative Officer: Judy John
Group Creative Director: Ryan Crouchman
Creative Director: Lisa Greenberg
Copywriter: Steve Persico
Art Director: Man Wai Wong
Agency Producers: Carly Price/Nadia Dunn
Designer: Man Wai Wong
Photography Studio: Fuze Reps, Toronto
Photographers: Arash Moallemi/Mike Tijoe
Retoucher: Simon Tuckett
Production Company: Flash Reproductions, Toronto
Synopsis:
MOCA: THE 1/100 BOOK
Toronto is getting a new Museum of Contemporary Art. To raise funds, a limited edition 'Call for Support' was created for 100 high-net-worth individuals. The 100 books were hand-lettered by an artist in the future home of MOCA. The message was simple: each individual's donation would play an important part in the bigger vision.