New Zealand Lotteries Outdoor Scratchy Bus by Mango Sydney
The Outdoor Advert titled Scratchy Bus
was done by Mango Sydney advertising agency for New Zealand Lotteries in New Zealand. It was released in Nov 2010.
New Zealand Lotteries: Scratchy Bus
Media
Released
November 2010
Posted
November 2010
Market
Agency
Executive Creative Director
Creative Director
Designer
Producer
Credits & Description:
To celebrate the new Instant Kiwi tickets with more prizes and better prizes, Mango created the Instant Kiwi Scratchy Bus Road Trip, a world first experiential concept.
The experience gives Kiwis the chance to change their day in an instant via an interactive and engaging event toured around the country.
Everyone who scratches the bus is in the running for cash prizes, up to $10,000, and Instant Kiwi tickets. The experience connects the public with the Instant Kiwi bran...
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