Nierstichting: Opening Fabians World

Credits & Description:

Agency: Xxs Amsterdam Schiphol, The Netherlands
Client: Nierstichting
Product: Charity Donations
Entrant: Xxs Amsterdam Schiphol, The Netherlands
Title: Opening Fabians World
Product/Service: Charity Donations
Idea Creation: Xxs Amsterdam Schiphol, The Netherlands
Media Placement: Maxus Global Amsterdam, The Netherlands
Media Placement 2: Exterion Media Amsterdam, The Netherlands
Sr. Copywriter: Saskia Meijer (XXS Amsterdam)
Sr. Art Director: René Verhagen (XXS Amsterdam)
Managing Partner: José Evers (XXS Amsterdam)
Brief Explanation
How on earth is outdoor print able to show people what it is really like to be stuck to a dialysis machine? By bringing the ad to life! We used a bus stop at Rotterdam Central Station, a place where people get back from work, go out shopping, go out for for dinner. The contrast between this ‘big, lively world’ and the small world of Fabian could not have been bigger. We turned the print ad into a screen that made live connection with Fabian, who was on dialysis right at that moment. With nothing to do but wait until his blood was filtered, he had enough time to talk to people passing by.
English Translation of Main Headlines
NL: “maak een praatje, en maak zijn wereld weer groot.”
EN: “Start a chat and open up his world.”