No Somos Delito (We Are Not Crime) Outdoor, Ambient, Case study Holograms For Freedom [video] [spanish] by DDB Madrid

The Outdoor Advert titled Holograms For Freedom [video] [spanish] was done by DDB Madrid advertising agency for No Somos Delito (We Are Not Crime) in Spain. It was released in Mar 2015.

No Somos Delito (We Are Not Crime): Holograms For Freedom [video] [spanish]

Released
March 2015
Posted
March 2015
Market
Executive Creative Director
Photographer
Account Supervisor
Executive Creative Director

Awards:

Cannes Lions, 2015
DIRECTPRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGESGOLD
PROMO AND ACTIVATIONPRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGESSILVER
PRPRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYINGBRONZE
PRPRACTICES & SPECIALISMS: EVENTS & EXPERIENTIAL (INCL. STUNTS)SILVER
DESIGNBRAND ENVIRONMENTS: LIVE EVENTSGOLD
OUTDOORINTEGRATED: INTEGRATED CAMPAIGNS LED BY OUTDOORSILVER
OUTDOORAMBIENT: LIVE ADVERTISING AND EVENTSGOLD
MEDIAUSE OF MEDIA: USE OF AMBIENT MEDIA: LARGE SCALEGOLD
MEDIAUSE OF MEDIA: USE OF EVENTS & STUNTSBRONZE
CYBERBRANDED TECH: SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT)SILVER
CYBERONLINE VIDEO: SOCIAL VIDEOBRONZE
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGNGOLD
DIRECTUSE OF DIRECT MARKETING: TARGETED AMBIENT MEDIA: LARGE SCALESILVER
BRANDED CONTENT AND ENTERTAINMENTBRANDED ENTERTAINMENT: BRANDED LIVE EXPERIENCEGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: LARGE SCALEGOLD
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF PROMOTIONAL EVENTS & STUNTSSILVER
El Sol Festival (Espanol), 2015
Innovación-Sol De Oro
Márketing Promocional-Gran Premio
Digital-Gran Premio
Campañas IntegradasServicios públicos sin ánimo de lucro, proyectos socialesSol De Oro
DigitalServicios públicos sin ánimo de lucro, proyectos socialesSol De Oro
Relaciones PúblicasImpacto en mediosSol De Oro
Márketing PromocionalEventosSol De Oro
Márketing PromocionalPromociones de responsabilidad social y corporativaSol De Oro
Contenidos de MarcaEventos o experienciasSol De Plata
LIA (London International Awards), 2015
IntegrationIntegrationGold Winner
DigitalInnovative Use of DigitalSilver Winner
DigitalPublic Service/Social WelfareSilver Winner
Branded EntertainmentExperiential/Live EventsSilver Winner
DesignDigital InstallationsSilver Winner
DesignExperiential MarketingGold Winner
Non-TraditionalLive Events - Beyond AdvertisingBronze Winner
Ciclope International Festival of Craft, 2015
DigitalLive ExperienceSilver
SpecialsLow BudgetGold
Epica Awards 2015
Media UsageMedia Innovation - Alternative MediaGold
Eurobest Awards, 2015
Branded Content & EntertainmentNon-Fiction: series or filmBronze Eurobest
Branded Content & EntertainmentBranded Live ExperienceSilver Eurobest
DesignBrand Environments & Experience Design: Live EventsGold Eurobest
DirectUse of Direct Marketing: Targeted Ambient Media: Large ScaleSilver Eurobest
DirectProduct & Service: Charities, Public Health, Safety & Awareness MessagesBronze Eurobest
MediaProduct & Service: Charities, Public Health, Safety & Awareness MessagesSilver Eurobest
Promo & ActivationProduct & Service: Charities, Public Health, Safety & Awareness MessagesGold Eurobest
DirectDirect Marketing: Digital & Social: Use of New Technology in a Direct Marketing CampaignBronze Eurobest
InnovationCreative Innovation (incl. business solutions in association with a brand or creative campaign)Innovation Trophy
InteractiveCraft: Innovative Use of TechnologyGold Eurobest
InteractiveOnline Video: Social VideoBronze Eurobest
InteractiveBranded Tech: Branded Tech off-line (incl. Digital Installation/Exhibit)Bronze Eurobest
MediaUse Of Media: Use of Ambient Media: Large ScaleSilver Eurobest
OutdoorOutdoor: Ambient: Live Advertising & EventsGold Eurobest
OutdoorOutdoor: Integrated Campaign: Integrated Campaigns led by OutdoorGold Eurobest
PRPr: Practices & Specialisms: Events & Experiential (incl. stunts)Bronze Eurobest
PRPr: Product & Service: Charities, Public Health, Safety & Awareness MessagesSilver Eurobest
Promo & ActivationUse of Promo & Activation: Use of Promotional Events & Stunts Gold Eurobest
D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - Not for ProfitGraphite Pencil
PRUse of EventsWood Pencil
MediaUse of EventsGraphite Pencil
PRBest Public Affairs CampaignYellow Pencil
Outdoor AdvertisingAmbientGraphite Pencil
MediaUse of OutdoorWood Pencil
New York Festival 2016
Activation & EngagementActivation & Engagement: Use Of Activation & EngagementFirst Prize Award
MediaBest Use Of Media: Outdoor: AmbientGrand Prize Award
MediaBest Use Of Media: Outdoor: AmbientFirst Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Public Service AnnouncementsFirst Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Best Use Of Medium: Live EventsFirst Prize Award
Public Service AnnouncementsPublic Service Announcements / Communications: Collateral / DirectFirst Prize Award
DesignDesign: Use Of Medium: Environmental Design: Exhibitions & Live EventsThird Prize Award
One Show, 2016
Cross-PlatformNon-Profit - Experiential Advertising / Experiential AdvertisingGold Pencil
Print & OutdoorInnovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)Gold Pencil
Print & OutdoorNon-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)Gold Pencil
Responsive EnvironmentsInnovation - Use of Technology / Use of TechnologyGold Pencil
DirectNon-Profit - Ambient / Environmental / Ambient / EnvironmentalSilver Pencil
Public RelationsNon-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / LobbyingMerit
Ux / UiNon-Profit - Cross-Channel / Cross-ChannelGold Pencil
Clio Awards 2016
Out of HomeProduct/Service: AmbientSilver
Engagement/ExperientialProduct/Service: EventsGold
Public RelationsProduct/Service: Public AffairsBronze
Public RelationsProduct/Service: Special EventBronze
Social MediaProduct/Service: Social MediaBronze
InnovationPublic Service: Medium InnovationGold
AICP Next Awards 2016
Cause Marketing-The Winner
Experiential-The Winner
ADCE Awards 2016
Promotions & New MediaAmbient MediaGold

Credits & Description:

Titulo: Hologramas por la Libertad
Type of entry: Outdoor
Advertiser: NO SOMOS DELITO (WE ARE NOT CRIME)
Category: Live Advertising and Events
Agency: DDB SPAIN
Geo: Spain
Photographer: Alberto Escudero()
Executive Producer: Alvaro Gorospe(Garlic TV)
Hologram Supervisor: Bruno Galán(Garlic TV)
Copywriter: Daniel Rodriguez(DDB Spain)
Interactive Director: David Bardos(20H)
Post Production Supervisor: Elena Vergel(Garlic TV)
P...

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