Nz Fire Service: Death Trap

Credits & Description:

M&C Saatchi, Wellington wanted to make Kiwis aware of the consequences of not having working smoke alarms in their homes. To do this, we created real estate-style signs customised to each of the aspirational homes they appeared in front of. When people stopped to check out their potential dream home, they discovered the devastating consequences of not having working smoke alarms.
Client: NZ Fire Service
Agency: M&C Saatchi, Wellington
Creatives: Dave King (Executive Creative Director)
Creatives: James Bowman (Art Director)
Creatives: Dave King, Nicci Doak (Copywriter)
Creatives: Leon Rose, Lindsay Keats (Photographer)
Country: New Zealand
Other Credits: Account Director: Christina Mossaidis
Other Credits: Account Executive: Lizzie Yates
Other Credits: Artwork: Woody