Oakley: Oat / Bat [outdoor]

Credits & Description:

Agency OGILVY & MATHER
Client (Advertiser): Oakley ( Thailand ) Co.,Ltd.
Brand: Oakley
Campaign name: Night Accident
Title: Owl/Bat, Wolves/Bison
Agency: Ogilvy Group Thailand
Production Company: Illusion, Bangkok
Vice Chairman: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Creative Director: Gumpon Laksanajinda
Creative Group Head: Peerawat Temsomboon
Art Director: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke,
Gumpon Laksanajinda, Peerawat Temsomboon, Supaset Intamas, Atitaya Promsuwan
Copywriter: Littichai Panitjaroen, Eugene Cheong, Ittikron Kananont, Kris Spindler
Agency Producer: Paiboon Suwansangroj
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Date: August 29, 2018
Synopsis:
Even night animals face accidents when travel at night. To prevent this happen to us, Oakley has launched the new night driving glasses with low light technology for helping us with our vision.
Thailand's roads are currently ranked the second most lethal in the world by WHO, with 24,000 annual deaths. Statistics reveal that more than 40% of all road fatalities happen at night, caused by focus errors due to the limited nighttime visibility. Oakley, widely known as a sports eyewear brand, aimed to extend its position in Thailand to appeal to lifestyle consumers. They provided a solution for night drivers with Prizm Low Light technology that offers unprecedented control of light transmission, resulting in enhanced visibility after dark. This ad series was launched prior to the Thai New Year, a notoriously dangerous period that has the highest number of road accidents and casualties.