Client: Odessa International Film Festival
Agency: Mate and Mate
Advertising Agency: Mate and Mate, London, United Kingdom of Great Britain and Northern Ireland
Published: April 2020
Country: Ukraine
Synopsis:
Odessa is a city located on the Black Sea shore. For a long time, it remained a tax-free trade zone. For decades bandits, thieves and swindlers had been flocking to the city, which, as a result, formed a uniquely humorous and adventurous mentality of the locals. Thanks to this, figuratively speaking, in Odessa there’s a movie behind every curtain.
"Live Posters" is a promotional campaign for the Odessa International Film Festival with the slogan "There's a movie behind every curtain". The idea was inspired by the vibrant atmosphere of the city and its people known for their natural acting talents. Over a hundred windows in Odessa were turned into live performance stages framed in branded posters with the taglines linked to the Festival categories. We took our brightest performance out to the city’s heart, Derybasivskay street - the show rocked the audience. We also collaborated with a few Odessans living abroad and branded their windows with Live Posters in order to promote the Festival outside of Ukraine.