Olay: ETERNAL POSTER

Credits & Description:

Advertiser: PROCTER & GAMBLE
Agency: SAATCHI & SAATCHI MEXICO
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Art Director: Anaïs Mioche
Chief Creative Officer: Luis Elizalde
Copywriter: Luis Nuñez
Account Supervisor: María León
Producer: Joaquín Aedo
Copywriter: Ricardo Montero
Account Manager: Teresa Sordo
Planner: Armando Toscano
Creative Director: Carlos Brambila
Photographer: Jair Pedraza

Ambient Execution Description
We placed posters of women´s baks side-by-side around the city to illustrate how Olay Essentials soap protects skin. The posters with the Olay product shot, unlike the others, were laminated to protect them. Time and environment, helped us deliver our message: DON'T LET THE ENVIROMENT DAMAGE YOUR SKIN.

Translation
DON'T LET THE ENVIROMENT DAMAGE YOUR SKIN.Take care of it as you shower with Olay bar soaps.