Orange: The largest wrapping paper, 6

Credits & Description:

Client: Orange
Agency: Publicis Brussels
Country: Belgium
Agency : Publicis Brussels
Product/Service : Telecom
Media : Havas (Audrey Feynants) - Geoffroy Walckeniers (Pop Media)
Client contact: Isabelle Vanden Eede – Nathalie Moons - Marie Treguier – Oriane Saloum
Creative Directors : Tom Berth - Geert De Rocker – Naïm Baddich
Creation: James Gambrill – Karen Fonteyne – Bram Van Moorhem
Account Team : Filip Van Der Haegen - Fréderic Sodermans – Amandine Clio
Strategy : Berten Peremans
Art Buyer : Victoire Kaiser
Design : Toykyo
Orange presents the largest wrapping paper in Belgium
December 8, 2016 - Publicis Brussels comes up with a generous end of year action for Orange: in the city of Antwerp, Christmas shoppers can have their gifts wrapped for free in original paper. A giant gift-wrap roll also serves as a mega billboard.
The eye catcher of Orange’s end-of-year campaign, the largest wrapping paper in Belgium, is firmly mounted to the Antwerp Tower. In the pop-up shop on the ground level, Christmas shoppers can have their presents wrapped in a piece of the giant wrap. Advertising agency Publicis came up with this generous gesture for Orange. 6,5 meters wide, 100 meters long, the huge weather-proof wrap slides down week after week, down into the pop-up shop where it gets cut up, ready to put to use. Pop Media took care of the practical organisation that involved a team of alpinists.
Everybody who likes an original wrap around their Christmas presents, can visit the Antwerp Tower. The pop-up shop opened Monday and is open every day until Christmas Eve.
Orange Tower & Orange Pop-Up Shop