Paper Plus Outdoor Crap Stories - Workouts by FCB Auckland
The Outdoor Advert titled Crap Stories - Workouts
was done by FCB Auckland advertising agency for Paper Plus in New Zealand. It was released in Jan 2017.
Paper Plus: Crap Stories - Workouts
Brand
Media
Released
January 2017
Posted
January 2017
Market
Industry
Agency
Executive Creative Director
Executive Creative Director
Photographer
Art Director
Designer
Copywriter
Credits & Description:
For millennials, shitty social content like Snap Stories are literally the new books. It’s what they’re consuming night and day.
We wanted to show our audience just how bad things have got - and suggest perhaps it’s time to read a proper book.
Media: Outdoor
Category: Entertainment & leisure
Client: Paper Plus
Agency: FCB New Zealand
Country: New Zealand
Creative Services Director: Jenni Doubleday
Executive Creative Director: Tony Clewett
Exe...
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