Direction De La Securite Et De La Circulation Routiere/dscr Outdoor, Ambient, DM, Case study The Virtual Crash Billboard [case video] by Serviceplan Paris

The Outdoor Advert titled The Virtual Crash Billboard [case video] was done by Serviceplan Paris advertising agency for subbrand: Parisian Road Safety Authority (DRIEA) (brand: Direction De La Securite Et De La Circulation Routiere/dscr) in France. It was released in Mar 2017.

Direction De La Securite Et De La Circulation Routiere/dscr: The Virtual Crash Billboard [case video]

Awards:

Epica Awards 2017
Direct MarketingConsumer DirectGold
Media UsageMedia Innovation - Traditional MediaGold
EACA Care Awards 2017
Government Bodies and Related Organisations-Winner
Clio Awards 2017
Events/ExperientialPublic Service: OtherBronze
Integrated CampaignPublic ServiceGold
Public RelationsPublic Service: Cause RelatedBronze
InnovationPublic Service: Medium InnovationGold
DirectPublic Service: Out Of HomeBronze
Cannes Lions 2017
OutdoorUse of Outdoor: Use of Digital OutdoorBronze Lion
DirectSectors: Public SectorBronze Lion
MediaSectors: Public SectorSilver Lion
Eurobest Awards 2017
DirectPublic SectorGold Eurobest
Promo & ActivationPublic SectorBronze Eurobest
DirectUse Of Ambient Media: Large ScaleSilver Eurobest
Promo & ActivationUse Of Ambient Media: Large ScaleBronze Eurobest
InteractiveSocial PurposeBronze Eurobest
OutdoorAmbient Experiential & Immersive DigitalBronze Eurobest
OutdoorIntegrated Campaign Led By OutdoorBronze Eurobest
Cristal Festival 2017
Promo & DirectPublic InterestBronze
Corporate & PRPublic InterestSilver
MediaPublic InterestGold
D&AD Impact 2017
Health & Wellness-Wood Pencil

Credits & Description:

Title: The Virtual Crash Billboard
Translation of headline to English: DON’T TAKE THE RISK TO FACE DEATH.
Brand: Parisian Road Safety (Driea: Dir. Région. Interdèp. Equipement Aménagement)
Country: France
Entrant Company: Serviceplan France, Paris
Advertising Agency: Serviceplan France, Paris
Media Agency: Mediaplus France, Paris
PR Agency: Serviceplan France, Paris
Production Company: Trinity Films, Paris / Serviceplan France, Paris
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