Paulo Coelho Outdoor The Alchemist Ad, 3 by Loducca, Loducca, Sao Paulo

The Alchemist Ad, 3
The Outdoor Advert titled The Alchemist Ad, 3 was done by Loducca, Loducca, Sao Paulo advertising agencies for Paulo Coelho in Brazil. It was released in Sep 2015.
Advertising campaign for Paulo Coelho

Paulo Coelho: The Alchemist Ad, 3

Brand
Paulo Coelho
Media
Outdoor
Released
September 2015
Posted
September 2015
Market
Brazil
Industry
Publishing, streaming & media
Agency
Loducca
Agency
Loducca, Sao Paulo
Creative Director
Cassio Moron
Creative Director
Fabio Saboya
Chief Creative Officer
Guga Ketzer
Creative Director
Raphael Franzini
Creative Director
Sergio Mugnaini
Creative
Rafael Avila
Creative
Lucas Oliveira

Awards:

One Show, 2016
Print & OutdoorConsumer - Collateral / Promotional Items - Single or CampaignBronze Pencil

Credits & Description:

Category: Publications & media
Brand: Paulo Coelho
Agency: Loducca, São Paulo
Country: Brazil
The Alchemist. The full book in an ad Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we published the full book in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.Copy translation: "The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad.Paulo Coelho"
Creative Team: Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Executive Producer: Sid Fernandes
Media: Daniel Chalfon, Zezé Dias, Rodrigo Tamer
Published: September 14th, 2015