CLIENT: GALERIE PERROTIN
CLIENT MANAGEMENT: VANESSA CLAIRET, RAPHAEL GATEL
AGENCY: BETC
AGENCY MANAGEMENT: FANNY BEGUERIA, CINDY MONTEIRO
ART DIRECTOR: CAROLINE GRIMPREL
ACTIVATION STRATEGY: MATTHIEU BOUILHOT
PLANNER: LENNIE STERN
Published: April 2018
Synopsis:
Beginning in April, 2018, the Perrotin Instagram feed now follows a reoccuring scenario: the public facing the art.
The posts evoke the desire « to see what’s behind » the pers...