People For The Ethical Treatment Of Animals (PETA) Outdoor, Design & Branding Fur Hurts by Ogilvy & Mather Beijing
The Outdoor Advert titled Fur Hurts
was done by Ogilvy & Mather Beijing advertising agency for subbrand: Peta (brand: People For The Ethical Treatment Of Animals (PETA)) in China. It was released in Jun 2013.
People For The Ethical Treatment Of Animals (PETA): Fur Hurts
Media
Released
June 2013
Posted
June 2013
Market
Agency
Photographer
Executive Creative Director
Art Director
Art Director
Executive Creative Director
Account manager
Creative Director
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Design Lions | Posters | Silver |
| Spikes Asia 2013 | ||
| Outdoor | Public Service, Charity & Fund Raising | Silver |
| Asia Pacific Advertising Festival (AdFest) 2014 | ||
| DESIGN LOTUS | EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT | GOLD |
| DESIGN LOTUS | POSTER | GOLD |
Credits & Description:
The campaign is to reveal the horrific truth about Chinese fur farms. The life-like sculptures created by Shenyang University Art Department portray the animals suffered in fur trade, such as rabbits, minks and foxes â in 550 thousands of tiny needles. In Mar. 27-28, 2013, The installation exhibited at the Zhuozhan Shopping Center in Shenyang as an invitation to make a pledge against buying fur.
Three respective 3D outdoor billboards are sculpted with sewing needles, bearing information an...
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