Peugeot Outdoor For the expert by Havas Boondoggle Amsterdam
The Outdoor Advert titled For the expert
was done by Havas Boondoggle Amsterdam advertising agency for subbrand: Peugeot Expert (brand: Peugeot) in Netherlands. It was released in Nov 2016.
Peugeot: For the expert
Brand
Media
Released
November 2016
Posted
November 2016
Market
Industry
Creative Director
Creative Director
Art Director
Copywriter
Production Agency
Credits & Description:
It's almost standard practice to use traditional outdoor media when introducing a van. But for the new Peugeot Expert we wanted to do more than just create a visual with a smart headline. We wanted to establish a true connection between Peugeot and craftsmen. So we had to do something that would stand out. That's why we asked a metalworker, a tiler and a plasterer to demonstrate their craftsmanship by creating a unique billboard at busy A-class traffic locations in the heart of Amsterdam.
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