Racv Outdoor Taken in Victoria, 6 by CHE Proximity Australia
The Outdoor Advert titled Taken in Victoria, 6
was done by CHE Proximity Australia advertising agency for Racv in Australia. It was released in Mar 2019.
Racv: Taken in Victoria, 6
Brand
Media
Released
March 2019
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Ambient/Guerilla/Outdoor | - | Silver |
Credits & Description:
Agency: CHE Proximity
Client: RACV
Product: Single Item Insurance
Title: Taken in Victoria
Media: OOH, Digital
Country: Australia
Date Of Campaign: March - Onwards
Background:
RACV, Australia’s most trusted insurer, had a new product to launch. RACV Single Item Insurance. It’s cover that that protects your single favourite possession, no matter where you take it.
Idea:
We reunited a young photographer with his stolen camera to create a sweeping product demonstration, Victoria’s largest ever open-air gallery and a fully connected outdoor experience.
Results:
Taken in Victoria. The exhibition that wouldn’t have happened without a stolen camera.