Raiffeisen Bank Outdoor WORLD'S SMALLEST APARATMENT by Grey Ljubljana
The Outdoor Advert titled WORLD'S SMALLEST APARATMENT
was done by Grey Ljubljana advertising agency for Raiffeisen Bank in Slovenia. It was released in Sep 2011.
Raiffeisen Bank: WORLD'S SMALLEST APARATMENT
Brand
Media
Released
September 2011
Posted
September 2011
Market
Industry
Agency
Executive Creative Director
Art Director
Creative Director
Copywriter
Art Director
Credits & Description:
Category: Special Build
Advertiser: RAIFFEISEN BANK
Product/Service: RAIFFEISEN HOUSING LOANS
Agency: GREY
Executive Creative Director: Petra Krulc
Creative Director: Tomaz Apohal
Copywriter: Tomaz Apohal
Art Director: Matija Primc/Petra Krulc
Ambient Execution Description
In order to remind people how good it is to own a spacious new apartment, we create the world’s smallest apartment – inside an elevator! An elevator in a shopping center is redecorated into a tiny apartment and equipped with a hidden camera – recording funny reactions of people using the elevator (used later for viral video). When the elevator door closes, the message reveals: “Feeling cramped? Find a bigger apartment with Raiffeisen Housing loans.”