Brand: Record Store Day
Media: Outdoor
Category: Recreation, Leisure, Sports
Agency: JWT
Geo: United Kingdom
Record Store Day: Sweet
Each poster featured a popular SOHO business with a hidden 'vinyl' twist. Stores selected the poster most relevant to them, wrote their names on it to show they support the day and put them up to tell their customers where all of SOHO's record stores are.
Advertising Agency: JWT, London, UK
Creative Director: Dave Dye...