In order to promote Red Bull Basement, a festival to inspire change in the city through the use of new technologies, we hacked the city for the better. "Smart Payphones" is a system that identifies the location of the payphone being used and offers real time information on the buses that make their stop there. Agency: LDC
Category: Non-Alcoholic Drinks
Media: Interactive
Brand: Red Bull
Agency: LDC
Advertising Agency: LDC, Brazil
Creative Team: João Mendes, Thiago Bocatto
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini
President: Guga Ketzer
Executive Producers: Ana Luisa André, Sid Fernandes
Video: Ian Bortz, Rodolfo Belon
Web Production Company: Pipe
Additional Info: Outdoor
Geo: Brazil
Published: October 2016