One Show 2017 | ||
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Direct Marketing | Ambient: P.o.p. & In-store - Campaign | Merit |
D&AD 2017 | ||
Graphic Design | Posters | Wood Pencil |
Brand: Refugees International Japan
Media: DM
Category: Public Interest, NGO
Agency: Ogilvy
Geo: Japan
Refugees International Japan needs donations to fund its projects worldwide but collecting donations in Japan has always proven to be challenging. The refugee crisis is seen as a distant problem and rarely makes the news. So, if Japanese people weren’t reaching out to the problem, Ogilvy Tokyo decided to bring the problem to Japan with the Refugee Collection.
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