Refugees International Japan Outdoor, Design & Branding Ruined shoes by Ogilvy & Mather Tokyo

Ruined shoes
The Outdoor Advert titled Ruined shoes was done by Ogilvy & Mather Tokyo advertising agency for Refugees International Japan in Japan. It was released in Jun 2016.

Refugees International Japan: Ruined shoes

Released
June 2016
Posted
June 2016
Market
Creative Director
Copywriter
Executive Creative Director
Chief Creative Officer
Creative
Art Director
Copywriter
Executive Creative Director
Art Director

Awards:

One Show 2017
Direct MarketingAmbient: P.o.p. & In-store - CampaignMerit
D&AD 2017
Graphic DesignPostersWood Pencil

Credits & Description:

Brand: Refugees International Japan
Media: DM
Category: Public Interest, NGO
Agency: Ogilvy
Geo: Japan
Refugees International Japan needs donations to fund its projects worldwide but collecting donations in Japan has always proven to be challenging. The refugee crisis is seen as a distant problem and rarely makes the news. So, if Japanese people weren’t reaching out to the problem, Ogilvy Tokyo decided to bring the problem to Japan with the Refugee Collection.
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