REPRIEVE Outdoor, Case study NOT A BUG SPLAT, 1 [alternative version] by Impact BBDO Lahore

NOT A BUG SPLAT, 1 [alternative version]
The Outdoor Advert titled NOT A BUG SPLAT, 1 [alternative version] was done by Impact BBDO Lahore advertising agency for REPRIEVE in Pakistan. It was released in Oct 2013.

REPRIEVE: NOT A BUG SPLAT, 1 [alternative version]

Released
October 2013
Posted
October 2013
Market
Art Director
Creative Director
Illustrator

Awards:

Cannes Lions, 2014
DIRECT LIONSStrategy: Best Low Budget CampaignBRONZE
Spikes Asia, 2014
DesignCOMMUNICATION DESIGN: POSTERSSilver Spike
DirectUSE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALEBronze Spike
DirectPRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBronze Spike
MediaPRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBronze Spike
OutdoorAMBIENT: SPECIAL BUILDSilver Spike
PRPRODUCT & SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBronze Spike
PRPRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYINGSilver Spike
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESSBronze Spike
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO: USE OF EXHIBITIONS AND INSTALLATIONSBronze Spike
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO: USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGNBronze Spike
London International Awards 2014
Non-TraditionalGuerrilla MarketingSilver Winners
Dubai Lynx, 2015
DesignPOSTERSBronze
DirectDIRECT: USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALEBronze
DirectDIRECT: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESSilver
MediaMEDIA: USE OF MEDIA: AMBIENT MEDIA: LARGE SCALEGold
MediaMEDIA: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESSilver
OutdoorOUTDOOR: AMBIENT: SPECIAL BUILDGold
PRPR: PRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYINGGold
PRPR: PRODUCT & SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESGold
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO & ACTIVATION: USE OF EXHIBITIONS AND INSTALLATIONSGold
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGESSilver
Cannes Lions, 2015
DESIGNBRAND ENVIRONMENTS: PUBLIC SPACEGOLD
DESIGNVISUAL LANGUAGE & GRAPHICS: POSTERSGOLD
One Show 2015
Print & OutdoorInnovation in Outdoor / SingleSilver Pencil
Print & OutdoorPublic Service - Outdoor / Outdoor - SingleBronze Pencil
DesignDesign for the Greater Good / Government / Non-Profit InitiatedSilver Pencil
Clio Awards 2015
DesignOtherBronze
DirectPublic Service: Out of HomeBronze
Engagement/ExperientialPublic Service: AmbientSilver
Engagement/ExperientialPublic Service: GuerrillaSilver
Out of HomePublic Service: BillboardGold
Social MediaPublic Service: SocialBronze
Effie Awards Asia Pacific, 2015
The WinnersGoodWorks – Non ProfitGold

Credits & Description:

Brand: Reprieve
Media: Outdoor
Category: Public interest
Agency: BBDO
Geo: Pakistan
Reprieve / Foundation for Fundamental Rights: Not a bug splat
Advertising Agency: BBDO, Pakistan
Creative Director: Ali Rez
Strategic Planning Director: Assam Khalid
General Manager: Aamir Allibhoy
Artist: Saks Afridi
Coordinator: Akash Goel
Photographers: Insiya Syed, Jamil Akhtar, Imran Arif Khan, Noor Behram
Illustrator: Sana Nasir

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