REPRIEVE Outdoor, Case study NOT A BUG SPLAT [Video] by Impact BBDO Lahore
The Outdoor Advert titled NOT A BUG SPLAT [Video]
was done by Impact BBDO Lahore advertising agency for REPRIEVE in Pakistan. It was released in Oct 2013.
REPRIEVE: NOT A BUG SPLAT [Video]
Brand
Media
Released
October 2013
Posted
October 2013
Market
Agency
Photographer
Photographer
Photographer
Photographer
Editor
Illustrator
Producer
Producer
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| DIRECT LIONS | Strategy: Best Low Budget Campaign | BRONZE |
| Spikes Asia, 2014 | ||
| Design | COMMUNICATION DESIGN: POSTERS | Silver Spike |
| Direct | USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALE | Bronze Spike |
| Direct | PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS | Bronze Spike |
| Media | PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS | Bronze Spike |
| Outdoor | AMBIENT: SPECIAL BUILD | Silver Spike |
| PR | PRODUCT & SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS | Bronze Spike |
| PR | PRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYING | Silver Spike |
| Promo & Activation | PROMO & ACTIVATION: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS | Bronze Spike |
| Promo & Activation | PROMO & ACTIVATION: USE OF PROMO: USE OF EXHIBITIONS AND INSTALLATIONS | Bronze Spike |
| Promo & Activation | PROMO & ACTIVATION: USE OF PROMO: USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN | Bronze Spike |
| London International Awards 2014 | ||
| Non-Traditional | Guerrilla Marketing | Silver Winners |
| MIAF Awards 2014 | ||
| Social advertising | Non-standard advertising (new media) | Gold |
| Cristal Awards, 2014 | ||
| OUTDOOR | NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST CAMPAIGN | CRISTAL |
| OUTDOOR | SPECIAL INSTALLATIONS | CRISTAL |
| PR | NON CORPORATE | CRISTAL |
| CONSUMER MARKETING | Best use of ambient in a promotional campaign | CRISTAL |
| MEDIA | Public Awareness / Charity | CRISTAL |
| Dubai Lynx, 2015 | ||
| Design | POSTERS | Bronze |
| Direct | DIRECT: USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALE | Bronze |
| Direct | DIRECT: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | Silver |
| Media | MEDIA: USE OF MEDIA: AMBIENT MEDIA: LARGE SCALE | Gold |
| Media | MEDIA: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | Silver |
| Outdoor | OUTDOOR: AMBIENT: SPECIAL BUILD | Gold |
| PR | PR: PRACTICES & SPECIALISMS: PUBLIC AFFAIRS & LOBBYING | Gold |
| PR | PR: PRODUCT & SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | Gold |
| Promo & Activation | PROMO & ACTIVATION: USE OF PROMO & ACTIVATION: USE OF EXHIBITIONS AND INSTALLATIONS | Gold |
| Promo & Activation | PROMO & ACTIVATION: PRODUCT/SERVICE: FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS MESSAGES | Silver |
| D&AD Awards 2015 | ||
| Direct | Direct Response/Ambient | Wood Pencil |
| Cannes Lions, 2015 | ||
| DESIGN | VISUAL LANGUAGE & GRAPHICS: PROMOTIONAL ITEM DESIGN | GOLD |
| DESIGN | BRAND ENVIRONMENTS: PUBLIC SPACE | GOLD |
| One Show 2015 | ||
| Design | Design for the Greater Good / Government / Non-Profit Initiated | Silver Pencil |
| Ad Stars Awards, 2015 | ||
| Design | Communication Design | Grand Prix |
| Design | Product & Service | Silver |
| Media | Product & Service | Silver |
| Media | Use of Media | Gold |
| Direct | Use of direct marketing | Silver |
| PR | Digital & Social for PR | Silver |
| PR | Practices & Specialism | Gold |
| PR | Practices & Specialism | Silver |
| Media | Integrated Media Campaign | Silver |
| Clio Awards 2015 | ||
| Design | Other | Bronze |
| Direct | Public Service: Out of Home | Bronze |
| Engagement/Experiential | Public Service: Ambient | Silver |
| Engagement/Experiential | Public Service: Guerrilla | Silver |
| Out of Home | Public Service: Billboard | Gold |
| Social Media | Public Service: Social | Bronze |
| Spikes Asia, 2015 | ||
| Creative Effectiveness | Creative Effectiveness | Spike |
| Effie Awards Asia Pacific, 2015 | ||
| The Winners | GoodWorks – Non Profit | Gold |
| Dubai Lynx, 2016 | ||
| Creative Effectiveness | - | TROPHY |
Credits & Description:
Type of entry: Strategy
Category: Best Low Budget Campaign
Advertiser: REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
Product/Service: DRONE STRIKES COLLATERAL DAMAGE AWARENESS
Agency: BBDO PAKISTAN Lahore, PAKISTAN
Client: REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS
Product: DRONE STRIKES COLLATERAL DAMAGE AWARENESS
Entrant: BBDO PAKISTAN Lahore, PAKISTAN
Type of Entry: Strategy
Category: Best Low Budget Campaign
Entrant Company : B...
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