Samsonite Outdoor HEAVEN AND HELL by J. Walter Thompson Shanghai

HEAVEN AND HELL
The Outdoor Advert titled HEAVEN AND HELL was done by J. Walter Thompson Shanghai advertising agency for Samsonite in China. It was released in Jun 2011.
Advertising campaign for Samsonite

Samsonite: HEAVEN AND HELL

Brand
Samsonite
Media
Outdoor
Released
June 2011
Posted
June 2011
Market
China
Industry
Apparel, Clothing & Footwear
Agency
J. Walter Thompson Shanghai
Art Director
Hattie Cheng
Art Director
Rojana Chuasakul
Executive Creative Director
Elvis Chau
Copywriter
Marc Wong
Art Director
Haoxi Lv
Art Director
Danny Li
Illustrator
Surachai Puthikulangkura
Executive Creative Director
Yang Yeo
Account Supervisor
Sophia Ng
Account Supervisor
Lily Zheng
Producer
Anotai Panmongkol
Producer
Somsak Pairew Illusion Co. Ltd
Illustrator
Supachai U-Rairat Illusion Co. Ltd

Awards:

Cannes Lions 2011
Press Lions-Grand Prix
Outdoor LionsClothing, Footwear & AccessoriesGold
Press LionsArt DirectionGold
Press LionsIllustrationSilver
Spikes Asia 2011
Outdoor-Grand Prix
Print & Poster Craft-Grand Prix
PrintMagazineGrand Prix
OutdoorPosterSilver
DesignCorporate or Brand ItendityGold
DesignCorporate or Brand ItendityBronze
Print & Poster CraftPrintGold
London International Awards 2011
Print-Grand LIA
PrintArt DirectionGold
PrintUse of IllustrationGold
PosterPersonal Items/Gift ItemsGold
PrintPersonal Items/Gift ItemsGold
Andy Awards 2012
MagazineIllustrationGold
New York Festival 2012
IllustrationArt / Technique / TechnologyGold World Medal
Art DirectionArt / Technique / TechnologyGold World Medal
Clio Awards 2012
Out of HomePostersGold
PrintArt DirectionGold
PrintIllustrationGold
PrintProduct/ServiceGold
Intercontinental Advertising Cup, 2012
Best of MediaBest of PressCup Winner
D&AD Awards 2012
Art DirectionArt Direction for Press AdvertisingYellow Pencil
Outdoor AdvertisingPoster Advertising/Existing SitesYellow Pencil
Press AdvertisingPress AdvertisingYellow Pencil
AD STARS 2011
PrintCorporate/Institution/IndustryGold

Credits & Description:

Type of Entry: Posters
Category: Clothing, Footwear & Accessories
Title: HEAVEN AND HELL
Advertiser/Client: SAMSONITE
Product/Service: SUITCASES
Entrant Company: JWT SHANGHAI, CHINA
Advertising Agency: JWT SHANGHAI, CHINA
Executive Creative Director: Yang Yeo/Elvis Chau
Creative Director: Hattie Cheng/Rojana Chuasakul
Art Director: Hattie Cheng/Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura
Copywriter: Marc Wong
Accou...

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