Samsung Outdoor, Ambient Safety Truck [video] by Leo Burnett Buenos Aires

The Outdoor Advert titled Safety Truck [video] was done by Leo Burnett Buenos Aires advertising agency for Samsung in Argentina. It was released in May 2015.

Samsung: Safety Truck [video]

Brand
Released
May 2015
Posted
May 2015
Market
Production Agency
Executive Creative Director
Executive Creative Director
Creative Director

Awards:

Cannes Lions, 2015
PROMO AND ACTIVATIONPRODUCT & SERVICE: PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGESSILVER
OUTDOORAMBIENT: TRANSITGOLD
CYBERBRANDED TECH: SPATIAL TECH (INCL. DIGITAL INSTALLATION/EXHIBIT)GOLD
CYBERCRAFT: INNOVATIVE USE OF TECHNOLOGYSILVER
TITANIUM AND INTEGRATEDTITANIUM AND INTEGRATEDTITANIUM
PROMO AND ACTIVATIONPROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A PROMOTIONAL CAMPAIGNSILVER
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: LARGE SCALEGOLD
Ad Stars Awards, 2015
DirectProduct & ServiceSilver
PromotionProduct & ServiceSilver
OutdoorProduct & ServiceSilver
MediaUse of MediaGrand Prix
DirectUse of direct marketingGold
PromotionUse of Promo & ActivationGold
OutdoorAmbient (Non standard and Free-format outdoor advertising)Gold
OutdoorAmbient (Non standard and Free-format outdoor advertising)Silver
Clio Awards 2015
DigitalProduct/Service: OtherGold
DirectProduct/Service: Out of HomeSilver
Engagement/ExperientialProduct/Service: AmbientSilver
InnovativeProduct/Service: InnovativeSilver
Out of HomeProduct/Service: TransitGold
Kinsale Sharks Awards, 2015
AmbientInternational Ambient - Interactive ExperienceSilver Winner
DigitalInternational Digital - Interactive Digital ExperienceGold Winner
DigitalInternational Digital - Interactive Digital ExperienceFree Thinker
LIA (London International Awards), 2015
Billboard-Grand LIA
BillboardInnovative Use of BillboardGold Winner
BillboardCorporate ImageSilver Winner
Non-TraditionalCorporate ImageSilver Winner
The NEWBrand ExperienceSilver Winner
DesignExperiential MarketingSilver Winner
DesignInstallations/Displays - PermanentSilver Winner
Non-TraditionalExperientialSilver Winner
Red Apple International Advertising Festival 2015
Outdoor advertisingDurable goodsFirst (Gold)
Innovative advertisingBest innovative solution in advertising and marketingFirst (Gold)
D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - BrandGraphite Pencil
Outdoor AdvertisingAmbientGraphite Pencil
Integrated & Innovative MediaInnovative MediaWood Pencil
One Show, 2016
DesignCsr - Environmental / Immersive Design / Environmental / Immersive DesignGold Pencil
Print & OutdoorInnovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)Gold Pencil
DirectCsr - Ambient / Environmental / Ambient / EnvironmentalMerit
Intellectual PropertyCsr - Physical / Digital / Physical / DigitalMerit
DesignInnovation - Environmental / Immersive Design / Environmental / Immersive DesignSilver Pencil
International ANDY Awards 2016
RESETCorporate ResponsibilityGold
Out-of-homeCreative TechnologyGold
El Sol Festival (Español) 2016
Innovación-Gran Premio
InnovaciónInnovación En ProductosSol de Oro
Márketing PromocionalPromoción Del ProductoSol de Oro
ADC Annual Awards 2016
ADVERTISINGINNOVATION: ADVERTISINGGold
ADVERTISINGPOSTER / BILLBOARD FOR ADVERTISING: TRANSITSilver
ADVERTISINGPOP UP ADVERTISING: STUNTS / GUERRILLASilver
DIGITALCRAFT IN DIGITAL: USE OF TECHNOLOGYMerit

Credits & Description:

Title: SafetyTruck
Type of entry: Outdoor
Advertiser: SAMSUNG
Category: Transit
Agency: LEO BURNETT ARGENTINA
Geo: Argentina
Director of Photography: Bill Nieto(Gloria Films)
Executive Creative Director: Carmelo Maselli(Leo Burnett Argentina)
Executive Producer: Fabián Zayat(Gloria Films)
Industrial Designer: Federico Alvarez(Leo Burnett Argentina)
Production Director: Federico Puricelli(Leo Burnett Argentina)
Music & Sound: Marti...

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