Serviceplan Group Outdoor, Case study Posters of Passion, Sweat by Jung von Matt/365 GmbH Hamburg Germany, Serviceplan Hamburg
The Outdoor Advert titled Posters of Passion, Sweat
was done by Jung von Matt/365 GmbH Hamburg Germany, Serviceplan Hamburg advertising agencies for subbrand: Serviceplan Hamburg (brand: Serviceplan Group) in Germany. It was released in Dec 2011.
Serviceplan Group: Posters of Passion, Sweat
Media
Released
December 2011
Posted
December 2011
Market
Agency
Creative Director
Art Director
Chief Creative Officer
Creative Director
Art Director
Creative Director
Art Director
Chief Creative Officer
Creative Director
Art Director
Credits & Description:
To communicate the message, we made posters out of these materials: In hospital we took blood samples of our copywriter for the first billboard. The blood was pumped through little tubes on the poster that gave the type. For the second one we rented a mobile sauna, in which our designers collected their sweat. The sweat was then sprayed on a poster out of black fabric. The salt made the type. With 3 kilograms of raw onions we produced enough tears for the third billboard. We fixed the tears with...
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